CRM, Implementation and Management
Customer Relationship Management (CRM) helps you aggregate, analyze, and track your customers’ data.
The appearance of CRM applications years ago totally transformed how companies store, process and manage customer data. From the first contact to the most recent interactions in an online purchase, everything is recorded in a giant database we call CRM.
Usually seen as a business application, it is nowadays much more than that. They are cloud solutions, much more transversal when it comes to the departments that relate to it, such as marketing, financial, operational, customer support, and even executive.
It allows you to measure business performance to determine where your teams’ strengths and weaknesses lie, generating real-time performance analysis reports.
Solutions like Salesforce, Hobspot or Zoho are today well known in the market as leaders in CRM’s.
